Growth
Expand to a new market?
You’ve found strong early interest in a new city. It could accelerate your growth, but it will stretch your team and resources.
Make a choice. See what changes.
Interactive example · Progress is not saved
What kind of founder will you become?
Advise companies. Make difficult decisions. Build your founder story.
Start your first seasonFirst season free · Available on iPhone
9:41
Season 01
The offer on the table.
A fund wants to invest in your company. They’ll help you scale faster, but they also want a board seat.
ONE DECISION. REAL CONSEQUENCES.
Your next move changes everything.
Every scenario puts you in a founder moment, with competing priorities and no perfect answer.
The story is yours.
Discover your patterns. Learn from your decisions.
EXAMPLE PROFILE
Alex Morgan
Product founder · Sustainable tech
Founder XPLevel 3
Your turning point
You chose long-term impact over a quick exit. That choice became part of your founder story.
XP marks your progress. Founder DNA explores your in-game decisions; it is not a personality assessment.
Your decisions. Worth sharing.
10 seasons. 250 decisions. Your story.
Start with a new advisory assignment. Make 25 decisions, see the trade-offs, then look back at the moments that shaped your season.
Season 01Free to play
Seasons 02–10With ProAlways Founder PRO
A new chapter, every season
More companies to advise. More challenges to think through. More of your founder story to discover.
See Pro in the app
Prices and subscription options are shown in the app. Your completed season history stays available after your subscription ends.
A few things to know
Is the first season really free?
Yes. You can play the first season for free. An active Pro subscription is required for seasons 2–10.
Is this a real business or investment tool?
Always Founder is a business simulation. Companies and outcomes are fictional. It helps you reflect on in-game choices; it does not provide professional advice.
What happens when a season ends?
Review your decisions, revisit your turning point, and share a story from your season. Your completed chapters stay in your history.
Can I play in my language?
Yes. Always Founder supports 15 languages, including Arabic with right-to-left layout.